Membership has its rewards
Easily earn and redeem valuable FordPass Rewards™ Points when you become a member.

Earn and track your FordPass Rewards Points
Members can earn and redeem FordPass Rewards Points at participating Ford dealerships. Watch your Points accumulate and see where you're spending them too.

Turn your Points into Service Discounts
Earn Points for things you do every day, then use them toward discounted services at your preferred FordPass Rewards dealer.

Exclusive Offers and Discounts
FordPass Rewards members get access to special offers and promotions throughout the year. Perfect for a tune-up before your next big trip.

Register at or speak to an Associate to get started!

Frequently Asked Questions
What is FordPass Rewards?
FordPass Rewards is an exciting new loyalty experience that recognizes and rewards people on the move, no matter the journey.

Will FordPass Rewards change after time?
The FordPass Rewards team has developed a program enhancement strategy that will continue to add new features and benefits. When enhancements are added, or changes are made to the program, the dealer and member will be notified through appropriate channels.

How do members join FordPass Rewards?
Joining FordPass Rewards is easy. When a customer registers for FordPass through the app or online, they automatically become a member of FordPass Rewards. Get started by downloading the FordPass app for iPhone or Android or enrolling on the website at A FordGuide and the dealership can also assist with enrollment.

Are FordPass App users automatically enrolled in FordPass Rewards?
Yes. When customers accept terms and conditions for FordPass (either through the app or online), they are automatically enrolled in FordPass Rewards. If a FordPass member joined prior to March 2019, they will need to accept the new terms and conditions and will then be enrolled in FordPass Rewards.

Do members need to own a Ford vehicle to participate in FordPass Rewards?
No. members can still enjoy all the benefits of FordPass Rewards without owning a Ford vehicle. Points are associated to a member account, not a vehicle.

Can members share a FordPass Rewards account with their family?
No. FordPass Rewards accounts are based on the individual account owner.

Do members have to use the FordPass App to earn rewards?
No. Members can use also use and can earn FordPass Rewards Points at their participating dealership.

How do members view their FordPass Rewards Points balance?
A member can see FordPass Rewards Points balances on or in the FordPass app under the Account tab. The dealer can also look up the balance.

Is FordPass Rewards just for FordPass Connect customers and new vehicle buyers?
FordPass Rewards is available to everyone. Customers can join when they purchase a new vehicle or later in their ownership. Only the Welcome Reward is exclusive to customers who purchase a new vehicle.

Are AXZD plan customers eligible for FordPass Rewards?
AXZD customers are eligible for the same earning and redeeming opportunities as non-plan members.

How will members receive communications about the latest FordPass Rewards program information?
FordPass Rewards members will receive member-exclusive communications via email, in-app messaging or other forms of digital messaging.

How do members earn FordPass Rewards Points?
FordPass Rewards Points can be earned through the purchase of Motorcraft® or Omnicraft™ parts, and any associated labor from  participating Ford dealerships and by members participating in activities and offers from Ford, through the FordPass Rewards App or website. Point-earning opportunities could include (not all available at program launch):
  • A Welcome Reward for completing the following:
                Purchasing a new retail Ford vehicle from a participating dealer
                Activating and maintaining FordPass Connect*
                Joining FordPass Rewards
  • Completing a retail service transaction at participating dealer (Restrictions apply.)
  • Having your vehicle serviced (retail repair orders only) at a participating dealer (restrictions apply).
  • Setting a preferred dealer
  • Completing a digital brand experience (e.g., survey, video)
  • Using select services on the FordPass App (e.g., Finding and paying for parking)
* Modem must remain active for at least 6 months after activation or the bonus is subject to forfeiture. Buyers of non-modem equipped vehicles will also receive the Welcome Reward after FordPass Rewards enrollment.

How many FordPass Rewards Points do members earn for service at their participating dealership?
Members can earn 10 FordPass Rewards Points per $1 spent on eligible purchases of parts and service at any participating dealership. Visit the FordPass Rewards website ( or the FordPass app for more details.

How do members earn Points in the service drive?
Members will earn Points when they purchase a Ford, Motorcraft® or Omnicraft™ part and any associated labor from a participating dealer. Members will earn 10 Points per $1 spent. Non-Ford parts or services will not earn Points.

If a Ford, Motorcraft, or Omnicraft part cannot be used in the repair of a competitive-make vehicle, can the member still earn Points?
Earning is limited to ROs with a Ford, Motorcraft or Omnicraft part.

Can members earn FordPass Rewards Points when travelling outside of the U.S.?
International earning and redemption is not available at this time; Points are only earned and redeemed in the United States.

Will members be able to earn Points for accessories they are adding to their vehicle at the time of purchase?
Not at this time.

How do members find a participating dealer where they can earn FordPass Rewards Points?
Inquiring members will be able to search for participating dealers through and the FordPass App. (Courtesy Ford in Altoona, PA is a participating dealer, so you've already found us!)

How long does it take for Points to appear in a member's account?
Points will be deposited into a member's account within ten (10) days of the qualifying service transaction and 30 days of the sales transaction. Certain activities may require additional time to validate qualifying transactions.

Can FordPass Rewards Points earned at a member's preferred dealer be redeemed at any dealer?
Yes. FordPass Rewards Points can be redeemed at any participating dealer and more.

What if members have earned FordPass Rewards Points, but they are not displaying in their account balance?
Please contact a FordGuide for assistance in the FordPass app, at or call 800-336-0486 (U.S. only).

Is there a cap on the amount of Points a member can earn and redeem?
There is no cap on Point earning or redemption.

How do members redeem FordPass Rewards Points?
FordPass Rewards Points can be redeemed for any qualifying transaction at any participating dealership. A member may also redeem Points toward the purchase of a new vehicle at a participating dealership.

Can members give their FordPass Rewards Points to someone else?
No. At this time, FordPass Rewards Points cannot be gifted to another FordPass Rewards member.

Do FordPass Rewards Points expire?
Yes. FordPass Rewards Point balances expire and are forfeited when a member has not earned Points, redeemed Points or fulfilled a reward earned through FordPass Rewards for 365 consecutive calendar days. App usage does not qualify as activity needed to keep Points from expiring.

Can FordPass Rewards Points be redeemed on
Not at this time. doesn't currently integrate with the FordPass ecosystem.

What is the Welcome Reward?
The Welcome Reward is a complimentary maintenance package awarded to FordPass Rewards members following the purchase of a new vehicle and the activation of FordPass Connect. This offer will be awarded as FordPass Rewards Points, which gives the customers more flexibility in how they want to utilize this value.

How do members receive the Welcome Reward?
To receive this offer a customer must:
  1. Purchase a new vehicle 
  2. Activate FordPass Connect modem* 
  3. Join FordPass Rewards within 60 days of purchase
* Modem must be activated within 60 days of purchase through the FordPass app on a smartphone and remain active for at least 6 months after activation or the bonus is subject to forfeiture. Buyers of non-modem equipped vehicles will also receive the Welcome Reward after FordPass Rewards enrollment. A, X, Z and D plans are eligible.

Can a customer activate a modem with out a smartphone or tablet?
No, a smartphone or tablet is required for modem activation.

Will customers that purchase new vehicles without a FordPass Connect modem be eligible for Welcome Reward Points?
Yes, in this case, the customer does not need to connect a modem, but they must enroll in FordPass Rewards and purchase/lease a new vehicle to earn Welcome Reward Points.

How many Points do members get when they receive the Welcome Reward?
Members receive 42,000 FordPass Rewards Points for a gas-powered vehicle and 75,000 Points for a diesel vehicle - enough Points to use toward complimentary maintenance on your first three maintenance visits or for future select services or new vehicle purchases.

Does the Welcome Reward apply to used vehicles?
The Welcome Reward is available for new vehicle purchases only. Certified pre-owned and used vehicles do not qualify.

What benefits does the Welcome Reward offer?
Members benefit by receiving 42,000 FordPass Points for a gas-powered vehicle and 75,000 Points for a diesel - enough Points to virtually eliminate the cost of up to three scheduled service visits or for future select services or new vehicle purchases.

What can members expect when they use their Welcome Reward?
A member choosing to use the Points for maintenance can expect to cover the following visits and services:
  • 7,500-mile service: Oil & filter change, tire rotation and Multi Point Inspection
                Members Redeem: Gas: 11,000 Points; Diesel: 20,000 Points

  • 15,000-mile service: Oil & filter change, tire rotation and multi point inspection 
                Members Redeem: Gas: 11,000 Points; Diesel: 20,000 Points

  • 22,500-mile service: Oil & filter change, cabin air filter, tire rotation and multi point inspection 
                Members Redeem: 20,000 Points; Diesel: 35,000 Points

Are there any model year restrictions on the Welcome Reward?
No, all new vehicle retail sales/leases are eligible with a sale date on or after the national launch of FordPass Rewards.

Can Welcome Reward Points be used for something other than maintenance visits?
Yes. Members may use their Points for maintenance, or anything else that can be redeemed for in FordPass Rewards. This could include a discount towards the purchase of their next vehicle.

How does a member activate the modem?
See the instructions.

What happens if the modem is deactivated before the six-month period?
If a member deactivates the modem on their vehicle prior to the required 180 day period the Welcome Reward Points earned (42,000 Points for gas and 75,000 Points for diesel) will be removed from the member account. If the member has redeemed part or all of the earned rewards, FordPass Rewards will deduct the remaining Welcome Reward Points from the member account.

How long does it take for the Welcome Reward to appear in a member's account?
It can take up to 30 days for the Welcome Reward to appear in the member's FordPass Rewards account. Contributing factors include: the vehicle sale report date from the dealership, the modem activation date and the date the customer joined FordPass Rewards.

How will Owner Advantage Rewards Service, Oil Changes, and New Vehicle Sales Rewards migrate to FordPass Rewards?
Breakdown of migration
  • Dealer-funded Service Rewards - Migrated into equivalent value of FordPass Rewards Points and will be available for redemption at any participating Ford dealership
  • Earned Oil Changes - Awarded 5,000 FordPass Rewards Points per oil change (gas or diesel)
  • New Vehicle Sales Rewards and any Oil Change Credits. Sales rewards and oil change credits will not be converted to FordPass Rewards Points
How will members know their balance has been transferred?
Members will be able to check their balance by using the FordPass App or checking with their preferred dealer or

How will members know the redemption value of their FordPass Rewards Points? (OAR members are used to seeing their balance in dollars)
Members will have access to redemption information that will inform them of redemption options for their FordPass Rewards Points. For example, redemptions for sales and service transactions.

Will members lose Owner Advantage Rewards balances if they don't spend them before FordPass Rewards launches?
Service and oil change balances that have not expired prior to program migration will transfer into FordPass Rewards if their dealer enrolls in FordPass Rewards. If the dealer does not enroll in FordPass Rewards, the dealer will be cancelled from Owner Advantage Rewards and the members will have 180 days from dealer cancellation date to redeem their rewards.

Do expiration dates on Owner Advantage Rewards balances reset when converted to FordPass Rewards Points?
Yes. Converted Owner Advantage Rewards balances reset to 365 consecutive calendar days from the date of conversion. You can view your account and expiration date at Expiration of FordPass Rewards Points is tied to member activity earning and redeeming, so if a member is inactive for 365 days, their FordPass Rewards Points will expire. The expiration clock resets every time a member participates in FordPass Rewards.

What do members do if my Owner Advantage Rewards dealer does not participate in FordPass Rewards?
Members will no longer earn any rewards but will be able to redeem any active OAR service rewards at the original dealership for a period of 180 days after FordPass Rewards has launched. FordPass Rewards Points may only be earned and redeemed at participating dealerships.

Where can members redeem FordPass Rewards Points created during Owner Advantage Rewards dollar conversion?
FordPass Rewards Points can be redeemed at any participating dealership.

How do members find a participating dealer where they can earn FordPass Rewards Points?
Please see the list of participating FordPass Rewards dealers. (Courtesy Ford in Altoona, PA is a participating dealer, so you've already found us!)


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  • Sunday Closed

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